This week was our last week of preparation for our client launch. We started by reviewing all of our work and revising it to make sure it is error-free for the final turn-in. The focus for client launch week is transmedia writing which can be utilized across multiple platforms. During this preparation period I also began to brainstorm what my objective will be and how I will achieve it. I also had to gain access to my client’s Facebook page so that I can measure traffic on their page. My goal for this last assignment is to create a measurable increase in traffic and likes on my client’s Facebook page which will hopefully lead to more customers for my client. This is probably the most important one we’ve done in this class because we are going to actually implement a strategy and measure the results. The client launch assignment will be the most applicable to real-life work.
Here is a link to my client’s Facebook page to view what I do during launch week