The industry blog that the case study will be over is http://weibo.com/sohucba?refer_flag=1001030101_ This is their official blog.
They upload posts more than ten times per day with simple writing about what is going on the CBA. It’s like one post per two hours. Sometimes, they take shorter time. They blog about the games, and what is happening in the players, and even entertainment that occurs of the industry.
The strengths of those blogs are that they cover all aspects of the CBA industry and tries to go in depth on the topics they write about. Some blogs are very conversational, while others are more formal. We can tell there are more than two blogger writing for this official blog. They do not use the word like “I”, but they do use “we.” It is engaging and thought provoking and can be read by someonewho knows about CBA games.
However they have some weaknesses in my opinion. The weaknesses of the blog is they do too many posts. Some of them I think they are not necessary. They are not informative. They are just some thought from the editors, which might not attract people.
Overall, this blog is systemic and clear. Most blogs are easy to read. It is good for reader in their unattended stand-by time.