In chapter 5 Overcoming Obstacles it talked a lot about going with your gut. People make decisions based on their gut feelings and emotions.
“Content strategy will help you create the right content for your audience.” I agree with this statement. If the content is irrelevant and has nothing to do with the website you are launching it is hard for people to pay attention. If your content is collected and designed in a strategic way then it will help your viewers not get discouraged when looking at your site and know that there is valuable information that retains the audiences interest.
“Appearance can greatly influence perceptions, and we carry that mental model with us when sizing up a website. Mint’s sharp design inspires just enough trust to help people value its benefits more than they fear its costs.” I disagree with this statement when talking about Mint and trusting their program based on the design. I feel like for me personally it would be very difficult to make me trust a company that needed all of my bank account information when it isn’t linked to my actual bank account. I am just not comfortable putting my personal information into a software that could possibly be hacked.